Sales Training
Program Description:
Ownership, effective communication, and practical selling techniques are the key elements of our Sales Training. This program can be tailored for all levels of sales experience. Both new and seasoned sales professional can gain a competitive edge to create stronger customer relationships and identify new opportunities to reach their goals. Participants also gain proficiency in developing sales strategies, and learn winning techniques to consistently and confidently sell the company’s value proposition.Topics: Sales, communication, negotiations, business relationships
Length: 8, 3-hour sessions
Cadence: These sessions can be facilitated in-person (weekly, bi-weekly or monthly), virtually (weekly with shorter sessions), or through multi full-day workshops (consecutive days, weekly, monthly or quarterly).
Course Language: English
Recommended Group Size: 10 to 25
Location: Sessions can be held at your facilities, our team can help you secure a space, or smaller groups can be hosted at our Bethany Beach, Delaware office.
Key Components:
- Pre and Post-Program Assessments completed by program participants and their supervisors to measure improvement
- Access to the Nally Learning Hub
- Practical Application assignments after each session, NO BUSY WORK!
Program Sessions:
Effective Communication: Identifying Communication Breakdowns & Creating Mindful Connections
- Determine internal and external breakdowns that inhibit sales progress.
- Learn techniques for overcoming three common communication breakdowns.
- Understand the 4Cs: Connect, Communicate, Collaborate and Confirm.
- Master winning techniques to spark successful & positive communications.
- Identify the four different types of temperaments and their buying preferences.
- Learn the best ways to communicate with your customer.
- Identify how perceptions and mindset influence your thinking and choices.
- Gain techniques to reframe your thinking to create stronger connections with customers.
Sales Skills: Preparation – The 4 P’s & Perfecting Your USP’s
- Establish the pillars of your sales strategy through the 4 P’s.
- Know who your ideal customer is to better tailor to their needs when selling.
- Establish your unique selling proposition (USP).
- Develop your USP to enhance sales strategy.
- Put your communication and preparation learnings into practice.
- Effectively pitch to your peers.
- Identify your sales goals and learn how to back plan to meet those goals.
- Examine relentless prospecting.
- Analyze the components of an effective needs assessment.
- Understand the benefits of conducting a needs assessment.
- Learn a process to systematically overcome objections (LAIR).
- Learn 12 winning techniques for successfully negotiating.
- Examine nine proven closing techniques.
- Successfully ask for referrals to win new business.
- Practice selling with an industry expert and are given feedback about their strengths and areas for improvement
- Reviews key concepts, and participants identify top program takeaways and share their commitment to continuous improvement